Marketing ROI Calculator

Calculate true return on marketing investment

What is this? Calculate true return on marketing investment. See CAC, LTV, and which marketing channels are most profitable.

Who it's for: Business professionals, investors, and entrepreneurs.
Campaign Spend & Reach
Margins
Performance Metrics
CPM
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CPC
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CPA
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Gross Revenue
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Gross Profit
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Net Profit
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ROAS
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ROI
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LTV:CAC Ratio
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For educational purposes. Actual results vary.

Marketing ROI & Analytics Tools

Tools that pair well with this calculator — selected by our team.

Semrush →
$200/sale through Awin — SEO, PPC, analytics
HubSpot →
40–60% recurring — full marketing stack
ToolBest ForNetwork
Semrush$200/sale through AwinAwin
HubSpot40–60% recurringPartnerStack

We may earn a commission if you click above. Calculator is free to use.

Frequently Asked Questions

What is a good marketing ROI?

The simplest measure: (Revenue from marketing - Marketing cost) / Marketing cost. A 5:1 return is excellent. Below 2:1 is weak. B2B marketing typically has longer cycles and lower immediate ROI but higher LTV.

How do I measure marketing ROI accurately?

Use unique tracking numbers, UTM parameters, and CRM source tracking. Measure from first touch to close, not just last touch. Attribute revenue to all channels that contributed to the sale.

What marketing channels have the best ROI?

Email marketing (often 40-50x ROI), content marketing/SEO, referral programs, and strategic partnerships. Paid ads ROI depends heavily on margins, competition, and targeting.

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