Conversion Rate Calculator

Map your funnel and find where customers are dropping off

What is this? Conversion rate is the percentage of people who take the desired action at each stage of your funnel. Improving conversion at any stage multiplies your results without spending more on advertising.

The power of small improvements: If 1,000 visitors → 20 customers at 2% conversion, doubling conversion to 4% = 40 customers from the same traffic. Each stage has compounding effects.

Benchmark rates: Landing page: 3-10%. Email opt-in: 1-5%. Lead to sale: 1-5%. E-commerce: 1-4%.

Your Funnel Stages

Visitors / Impressions oninput="calculate()"

Leads / Sign-ups oninput="calculate()"

Customers / Sales oninput="calculate()"

Revenue Per Customer ($) oninput="calculate()"

Customer Acquisition Cost ($) oninput="calculate()"

Funnel Analysis

Overall Conversion

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visitor → customer

Visitor → Lead

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Lead → Customer

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Total Revenue

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Gross Profit (est. 60%)

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Profit Per Visitor

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What-If Scenarios

Estimates only. Actual conversion rates vary by industry, traffic quality, and offer. Revenue and profit estimates assume recurring or one-time purchases.

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