Conversion Rate Calculator

Map your funnel and find where customers are dropping off

What is this? Conversion rate is the percentage of people who take the desired action at each stage of your funnel. Improving conversion at any stage multiplies your results without spending more on advertising.

The power of small improvements: If 1,000 visitors → 20 customers at 2% conversion, doubling conversion to 4% = 40 customers from the same traffic. Each stage has compounding effects.

Benchmark rates: Landing page: 3-10%. Email opt-in: 1-5%. Lead to sale: 1-5%. E-commerce: 1-4%.
Your Funnel Stages
Funnel Analysis
Overall Conversion
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visitor → customer
Visitor → Lead
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Lead → Customer
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Total Revenue
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Gross Profit (est. 60%)
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Profit Per Visitor
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What-If Scenarios

Estimates only. Actual conversion rates vary by industry, traffic quality, and offer. Revenue and profit estimates assume recurring or one-time purchases.

Conversion Rate Optimization Tools

Tools that pair well with this calculator — selected by our team.

HubSpot →
40–60% recurring — landing pages, CRO
Optimizely →
A/B testing and conversion rate optimization
ToolBest ForNetwork
HubSpot40–60% recurringPartnerStack
OptimizelyA/B testing and conversion rate optimizationDirect

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Frequently Asked Questions

What is a good conversion rate?

Varies wildly by industry and traffic type. Landing pages: 3-5% average. E-commerce: 2-5%. B2B lead gen: 1-3%. Email: 2-5% click-to-open. Compare to your industry benchmarks, not general averages.

How do I improve conversion rate?

Test one thing at a time: headlines, CTAs, form fields, page layout. A/B testing tools let you run controlled experiments. Reducing friction (fewer form fields, faster load times) usually helps. Social proof (reviews, case studies) builds trust.

What is a landing page conversion rate?

The percentage of visitors who complete a desired action (form submit, purchase, sign-up). Landing pages with specific offers and no navigation typically convert 3-5x better than homepage links. Every extra click loses 20-50% of users.