Lead Value Calculator

Calculate true value of leads and optimize spend

What is this? Calculate the true value of marketing leads. See cost per lead, conversion rates, and which channels generate the most profitable customers.

Who it's for: Business professionals, contractors, and financial planners.
Lead Funnel
Lead Economics
Cost per Lead
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Cost per MQL
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Cost per SQL
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Cost to Acquire Customer
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Closed Customers
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Gross Profit/Customer
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Monthly Revenue
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Monthly Gross Profit
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Payback Period
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For educational purposes. Not financial advice.

Lead Generation & Marketing Tools

Tools that pair well with this calculator — selected by our team.

HubSpot →
40–60% recurring through PartnerStack — lead gen
Pipedrive →
20% first year through PartnerStack — CRM
ToolBest ForNetwork
HubSpot40–60% recurring through PartnerStackPartnerStack
Pipedrive20% first year through PartnerStackPartnerStack

We may earn a commission if you click above. Calculator is free to use.

Frequently Asked Questions

What is lead value?

Lead value = average revenue per lead × lead-to-customer conversion rate. It tells you how much each lead is worth on average. Use this to determine how much you can afford to pay per lead and still be profitable.

How do I improve lead quality?

Target higher-intent traffic (bottom-of-funnel vs top). Use landing pages specific to each offer. Qualify leads with questions before handing off to sales. Improve follow-up speed — responding within 5 minutes vs 30 minutes doubles conversion.

What is cost per lead by channel?

Google Ads: $50-200 per lead. Facebook/Instagram: $15-80 per lead. LinkedIn: $100-300 per lead. Referral: $5-50 per lead. Organic content: $5-20 per lead. Costs vary by industry and competition.