Set the right retainer price for your consulting or freelance work
For educational purposes. Not financial advice.
Bill clients, manage retainers, and run your professional services practice.
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A retainer is an upfront payment securing your availability and services for a period. It can be refundable (holds your time) or non-refundable (advance payment for work). Retainers provide cash flow predictability for service businesses.
Monthly retainer: client pays a fixed fee monthly for a set scope of work. Hourly retainer: client prepays for a block of hours at a discount. Project retainer: fixed fee for a specific project. Clearly define scope, response times, and what's included vs extra.
At minimum: direct hours × your effective hourly rate + overhead + profit margin + reserves for scope creep. Retainers should pay for all time spent, not just billable tasks. Build in 10-20% buffer for unexpected work.