Convert markup → margin, calculate selling price and profit
What is this? Markup and margin are NOT the same thing — and this confuses a lot of business owners. A 50% markup on a $60 item means you add $30 to get a $90 selling price (margin = $30/$90 = 33.3%). A 33.3% margin means $60 cost → $90 selling price (markup = $30/$60 = 50%).
Markup rule: To convert margin to markup: markup = margin / (1 - margin). To convert markup to margin: margin = markup / (1 + markup).
Who it’s for: Retailers, wholesalers, service businesses, and anyone pricing products or services.
Input Your Numbers
oninput="calculate()"
oninput="calculate()"
oninput="calculate()"
Results
Cost
—
Selling Price
—
Gross Profit
—
Markup %
—
Gross Margin %
—
Breakeven Multiple
—
Markup ↔ Margin Quick Reference
CostMarkupSelling PriceMargin
Your Next Step
Recommended Tools
POS and payment processing tools help you accept payments, track sales, and manage pricing margins.
FTC Disclosure: This link is an affiliate link. We may earn a commission at no extra cost to you if you sign up through this link. This compensation helps support this free calculator.
For educational purposes. Actual pricing depends on market conditions, competition, and business strategy.
⬆️ Step Up Your Deal Analysis
Run Professional Property Analysis in 60 Seconds
DealCheck gives investors the edge with comps, ARV estimates, rehab costs, and wholesaling fees — all in one place.