ROAS Calculator

Determine if your advertising spend is actually profitable

What is this? Calculate Return on Ad Spend for marketing campaigns. See true ROAS vs profit margin and optimize your advertising efficiency.

Who it's for: Business professionals, investors, and financial planners.
Campaign Numbers
What % of revenue goes to product/delivery costs
Revenue Goal
ROAS Results
Actual ROAS
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—
Ad Profit
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Net Profit Margin
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To hit 3x ROAS, you need:—
To hit your target ROAS, need:—
Break-even revenue needed:—
Units to break even:—

ROAS (Return on Ad Spend) = Revenue / Ad Spend. True profitability also depends on margins and LTV.

Marketing Tools to Run Better Ads

Track every dollar. Know exactly what's working. These tools integrate with your ad data to give you real ROAS.

Semrush — All-in-One Marketing Platform →
$200 per sale through Awin — keyword research, PPC, SEO, competitor analysis
HubSpot Marketing Hub →
40–60% recurring through PartnerStack — ads, email, landing pages, CRM
ToolBest ForAffiliate Rate
Semrush ⭐SEO, PPC, keyword research$200/sale (Awin)
HubSpot ⭐⭐⭐Full marketing stack40–60% recurring
Google AdsPPC search campaignsNo affiliate
Facebook AdsSocial advertisingNo affiliate

We may earn a commission if you click above. Calculator is free to use.

Frequently Asked Questions

What is a good ROAS?

A 3:1 return on ad spend (spending $1 to make $3) is the minimum viable. 4:1 or higher is healthy. 10:1+ is excellent for high-margin products. Below 2:1 usually means you're losing money after product costs.

How do I calculate true ad ROI?

True ROI = (Revenue - Ad Spend - Cost of Goods) / Cost of Goods × 100%. Don't just measure revenue — factor in all costs. A 5:1 ROAS might only be 0.5:1 true ROI if your margins are thin.

What ads platforms should I start with?

Google Ads for high-intent search traffic. Facebook/Instagram for awareness and retargeting. Start with one platform, master it, then expand. Each platform has a learning curve and requires separate budget.

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