ROAS Calculator

What is this? Calculate Return on Ad Spend for marketing campaigns. See true ROAS vs profit margin and optimize your advertising efficiency.

Who it's for: MarketersE-commerceSaaS Business professionals who run paid ads.

Campaign Numbers

Ad Spend ($)

Revenue Generated ($)

Average Order Value ($)

Conversion Rate (%)

Product Cost Ratio (%) What % of revenue goes to product/delivery costs

ROAS Results

Actual ROAS

—

Ad Profit

—

Net Profit Margin

—

To hit 3x ROAS, you need:—

To hit your target ROAS, need:—

Break-even revenue needed:—

Units to break even:—

Set up search, display & shopping campaigns. Track every click and conversion to improve your ROAS beyond break-even.

Resource: ads.google.com

ROAS means nothing if you don't track expenses. FreshBooks auto-categorizes ad spend, mileage, and inventory so you know your true profit margin.

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Free CRM with email automation, ad management & analytics. Connect your ROAS data to automated nurturing.

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ROAS (Return on Ad Spend) = Revenue / Ad Spend. True profitability also depends on margins and LTV.